Almost every business owner dreams of having their website go viral and driving tons of web traffic. When this happens to you, this is generally good news because it helps you generate more leads, convert them into sales, and improve your business revenue. However, this can easily turn into a disaster when the sudden traffic surge exceeds the maximum server resources allocated for your site and threatens your site’s functionality. As a result, the load on your server increases, your site can fail to respond to user requests, and you can go offline.
Fortunately, you can prepare for your site for sudden traffic spikes and take full advantage of incoming traffic. Here are some tips to help you get your site ready for such situations:
1. Use Content Delivery Networks to Provide Content
Engaging content helps your visitors keep coming back on your site. Once they find this inaccessible, they can easily be turned away and end up looking for another site or business that offers relevant information, product, or service they need. To prevent this, use content delivery networks (CDNs) to provide content. Doing this can reduce the load on your server during traffic surges and boost your website speed for visitors from various locations.
The CDNs work by caching your content and providing your visitors with access from the servers closest to them, which reduces the repeated HTTP requests effectively. Furthermore, they act as a cloud load balancer that balances the load on the web servers.
2. Choose a Web Hosting provider with Load-Balancing Web Servers
Web hosting makes your website accessible online, which is why picking the right one for you is important. When choosing a web hosting provider, opt for one that offers load-balancing products. This way, you can manage the traffic spikes and prevent your website from crashing. This works by preventing the servers from getting overloaded by the excess traffic by distributing incoming network traffic across multiple servers, which makes your site more reliable and functional through traffic spikes.
3. Monitor Your Site’s Traffic Capability
Investing in quality web hosting plans that offer load-balancing web servers is vital. But before doing that upgrade, it is advisable to use a quality website monitoring service to discover your site’s traffic capability. This will help you understand if your current hosting service can deal with sudden website traffic spikes, let you discover the resources required to cope with the high site volume, and analyze how your site can work against user demands.
Work with a Leading Load-Balancing Provider
A traffic surge on your website can turn into a major headache instantly if you are unprepared for the sudden load on your server, which can negatively impact your customer loyalty, client retention and business revenue. To avoid being overwhelmed with a burst of requests, keep your website functional and efficient for user interaction at all times by investing in load-balancing solutions. Remember the mentioned tips above and trust only a reliable load balancer provider to help you grow your business and attain your much-awaited success.
The Best Software Load-Balancing Solutions
At Resonate, we ensure fast application performance and high availability with our local load balancer and global load balancer solutions with server health checks. We serve clients in the USA. Contact us to learn more about what we offer!