Resonate's Targeting Categories
Resonate's Attitudinal Targeting offers five key types of targeting criteria:
- Interests/Beliefs: Resonate can identify and deliver highly targeted ads to an online audience based on consumers' specific interests, values and beliefs.
Orientations: Using the richest set of targeting attributes in the market, Resonate gets your message in front of the right people, whether defined by interests or values, online browsing behavior, search activity, online and offline purchasing behavior, partisanship, ideology, political engagement or vote history. - Engagement: Resonate has developed one of the most advanced engagement models available, with the ability to not just understand who is influential, but where you can find influentials who care about specific topics or issues.
- Media Consumption: If you're interested in crossing your audience with users who have particular media consumption habits, such as those who read a newspaper every day, or those who regularly watch CNN, Resonate will help you target that audience.
- Demographic/Geographic: Resonate can incorporate virtually unlimited demographic or geographic targeting criteria into your campaign's targeting mix.
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Examples of Attitudinal Targeting Segments:
- Women who are highly supportive of alternative energy, advocate social responsibility and are willing to go out of their way to purchase brands that share their values.
- Influentials who regularly read the Wall Street Journal and frequently watch CNN or Fox News, and oppose government taking on a more intrusive role in the healthcare system
- Mothers with children in the household under the age of 16 who support regulation of the food industry to reduce childhood obesity
- Influentials who oppose drug re-importation from foreign countries who are also likely donors