Attitudinal Targeting™: A New Way to Target and Reach Your Audience
Attitudinal Targeting™, Resonate's patent-pending methodology and targeting engine, provides rich audience insights and an unparalleled ability to target and reach highly specialized audiences with the right message based on their attitudes, values and beliefs.
Most online targeting approaches are based upon either demographic, contextual or behavioral (cookie-based) methodologies but Attitudinal Targeting takes it to the next level. Demographic targeting being the most basic - two people can look exactly alike but have vastly different attitudes and beliefs. Contextual targeting is based mostly on intuition (i.e. people who frequently visit SierraClub.com are conservationists), while behavioral targeting is based upon assumptions (someone who has spent time on a computer retailer site is interested in buying a computer now).
Attitudinal Targeting is precise and takes the guesswork out of targeting because it enables advertisers to define rich audience profiles from a combination of more than one thousand attitudinal and traditional attributes. As a result, advertisers are able reach and engage the right audience at a deeper, more enduring level than traditional online targeting.
