Agencies & Media Buyers
Resonate Helps Agencies Work Smarter and Faster
As an agency or media buying service, your job is to cost-effectively deliver value to your clients with ideas and successful campaigns, while managing your own bottom line. Resonate helps on both counts.
Resonate: An Entirely New Approach for Getting Your Clients' Messages in Front of the Right Audience
Resonate's Attitudinal Targeting puts the control back in the hands of the agency by taking away the need to convert a sophisticated, potentially nuanced audience through the coarse filter of demographics or by trying to translate an audience into purchase behaviors.
Now you can put the focus where it belongs: on the attitudes, beliefs and issues that your audience cares about, whether that means getting the message in front of those who support alternative energy tax incentives for electric utilities, targeting influentials who support the government bailout of financial institutions, or identifying mothers with children who strongly support additional taxes on high caloric food and beverage manufacturers.
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Examples of Attitudinal Targeting Segments:
- Supporters of making the Bush Tax Cuts permanent
- Influentials who regularly read the Wall Street Journal and frequently watch CNN or Fox News, and oppose government taking on a more intrusive role in the healthcare system
- Mothers with children in the household under the age of 16 who support regulation of the food industry to reduce childhood obesity
- Influentials who oppose drug re-importation from foreign countries who are also likely donors