Accepted Formats
- Standard image formats: GIF, JPG, PNG
- Rich Media – JavaScript, HTML
- Flash (SWF)
Accepted Standard IAB Ad Units
- 300x250
- 728x90
- 160x600
“PAID FOR BY” Creative: Submitting an additional version of your creative with “Paid for by” on the bottom corner of the creative will increase the number of sites your ads can run on. This creative will only run on sites that specifically request this language be added to the creative.
Expandable Banners
- Maximum Expansion on HTML (creative pixel size includes banner and panel):
- Animation length may not exceed 15 seconds
- Method of expansion and un-expansion must be the same. (i.e., mouse-over or click)
- Mandatory "Close" button in top right corner (unless mouse-over)
Resonate Procedures
- All 3rd party tags must be sent in a notepad document
- All creative components must be tested and approved by Resonate Networks
- All creative submissions must be accompanied with a click-through URL
- Static images must be sent in a zip file
- The redirect/landing page must be live at least 24 hours before the start of the campaign
Geo-targeting Capabilities By
- State
- DMA
- City
General Specifications
- Resonate hosted files may not exceed 100K. No limit on creative hosted elsewhere.
- JPG/GIF should not exceed 20k
- All banners ads with white or light background must include a black 1-pixel border around the ad
- Audio must be user initiated
- Animation length may not exceed 15 seconds
- Animation may loop up to 3 times
- Click tag must be associated to its own button
- Button needs to also be the full size of the image
- Flash files must open in a new browser and can only have 1 click through link
- If providing SWF assets to Resonate, the click tag action script should be as follows:
This click tag is case sensitive
Submission Deadlines
Resonate Video Creative Specifications
Preferred Format for Video:
- 4:3 aspect ratio
- 400x300 size
- 30 fps
- FLV format (ON2 VP6 codec)
- 0:15 or 0:30 second duration only
- Audio Codec: mp3
- Companion Banner (optional)
- iFrame tag for a static (GIF, PNG, JPG) or dynamic (flash) companion
- Creative Asset Files BRX (GIF, PNG, JPG)
- Sizes: 300x250
- File size: 30K or less
- Clickthroughs must open a new window
- Looping: 3 loops, 15 seconds maximum
Resonate needs to receive a click-through URL and the desired event tracking. Desired event tracking can include:
- Impressions
- Views
- Completion %
- Clicks
3rd Party Rich Media Vendors
Resonate has both click-tracking and cache-busting capabilities, and requires that both tokens are inserted into all creative that runs on our server.
- Eyeblaster
- Motif
- Eyewonder
- Unicast
- Pointroll
- Bluestreak
- Brightroll
- MediaPlex
- DART
- Specific Media
- Zedo
- Tribal Fusion
- Ad Shuffle
- True Effect
- Ad Tech
- Open Ads
- Atlas
- Mixpo
- Oggifinoggi
- Interpolls
