Company Overview
Resonate Networks: The First Online Ad Network with Attitudinal Micro-Targeting Capability
Resonate Networks is an online advertising network that was created to address a single challenge: To help public affairs, political and corporate advertisers and agencies more precisely target and reach web users, based on their attitudes and issue positions on a wide range of topics.
Introducing Attitudinal Targeting
Attitudinal Targeting is a revolutionary targeting methodology, developed by world-class research and online industry experts, that uses proprietary algorithms, data modeling and analysis to correlate web users' attitudes, issue positions, levels of engagement, partisanship, ideology and vote history with the web sites they visit most frequently.
Because Resonate approaches the targeting question from a totally new perspective, you aren't limited to selecting demographics or product-purchase criteria for targeting your advocacy or awareness campaigns. Resonate's approach adds entirely new dimensions of segmenting web users and increases the precision of delivering your messages to the right audience.
What does Attitudinal Targeting Mean to Advertisers and Agencies?
Resonate uses its Attitudinal Targeting methodology to design and deliver customized online media campaigns for advertisers and agencies in the public affairs, political and corporate sectors.
These campaigns feature publishers whose audiences best match the advertiser's attitudinal targeting goals: Not just on obvious destination properties, such as issue-oriented or political sites, but sites whose content may focus on any topic - lifestyle, literature, culture, sports or entertainment. The bottom line is that Resonate finds the right audience online, wherever they may spend their time.
Once Resonate's Attitudinal Targeting methodology identifies the sites that most cost-effectively reach your audience, the next step is to provide the ad network that makes advertising on these properties easy. The result: A cost-effective, optimized approach to delivering your messages to your ideal audience segments.